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Panasonic - National Platinum Sponsor

“Panasonic broadcast and professional video equipment offers some of the industry’s best-performing products. We understand the vital importance of your professional video equipment investment and we believe that you, our customer, deserve exceptional quality and reliability so we design our products to perform, hour after hour, day after day. It is our purpose to offer you the finest professional video products in the industry, backed by the industry's best support programs.

In 2004 the P2 format was released as one of the first professional solid-state memory storage formats. At that time we stated that the P2 format would advance three revolutionary benefits; workflow improvements, reduction in maintenance costs and increased durability. After more than eight years of operational use the P2 format was privileged with an EMMY™ for “Pioneering Development of Removable Solid State Media for Video Camera/Recorders”, one of the highest technical honours.

To move P2 from DV based SD and HD codecs to next generation video compression AVC-Ultra was developed. Our AVC-Ultra codec family is based on the MPEG-4 AVC/H.264 international standard, constructed on advanced motion-image compression technology which offers broadcast and production professionals both superb image quality and high compression using both intra-frame compression (AVC-Intra) and inter-frame compression (AVC-LongG) systems. All recording to P2 media so you have a common media platform.

For increased cost-performance the AVCCAM range was developed using the AVCHD format for tapeless recording and recording to SD (Secure Digital) memory cards. AVCHD features high image quality and low bit rates with twice the compression efficiency of HDV (MPEG-2) for extended HD recording.

Development is 3D technology lead to a world-first twin-lens professional camcorder which then lead to a range. Our integrated twin-lens 3D camera-recorders combine excellent flexibility, portability and operating ease, and eliminates many of the time-consuming processes common to conventional rig-type camera production.

In summary the Panasonic professional broadcast range offers you a complete end-to-end solution. From HD studio cameras, convertible camera systems and live switchers to HD recorders, HD/SD monitors and energy-efficient LCD monitors.”

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